Building winning market scenarios
The optimum combination of price and features is essential for successful products and services, but getting the balance right is a challenge.
ValueManager uses the latest choice modelling techniques to reveal the features consumers value – and the price they are prepared to pay.
Our adaptive approach and state-of-the-art simulator identify the impact of different product configurations and price points so you can develop winning market scenarios and drive incremental growth.
Questions that ValueManager can answer:
- Which of my product’s features do consumers really value?
- Which product additions and renovations can add more value for consumers – and drive incremental growth for my business?
- What price points are consumers prepared to pay for different product configurations?
- How can I optimise product and pricing for incremental growth?